I would like to introduce you to a few of my recent projects.

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copywriting and Social Media

PROGRESSIVE LEASING. As the Senior Copywriter, I created copy for both internal and external marketing initiatives, including email campaigns, refreshing website copy and creating content for the company blog pages. I worked with our third-party merchants to tailor messaging towards their target demographic. I collaborated in creating a style guide and assisted in implementing it company-wide to create brand consistency. I also created white papers and other marketing materials. 

As part of the new brand initiative I rolled out customer facing social media content.

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Content Strategy

KING FISHER MEDIA.  I created and executed a branded content strategy for their ads, landing pages, the company blog, social media, and email. I wrote, edited and promoted content for their social platforms and ad copy. I also created new email copy and assisted with launching a brand ambassador program. 


Web and Email Content

DELTA MEMBER SERVICES. I oversaw all of the new website and marketing content. I edited their monthly journal as well as contributed articles for publication. I published and monitored targeted content for all social media platforms and  helped create consistent branding. I employed inbound marketing techniques including writing SEO friendly content, which will be used after the website relaunch. I have rewritten, reorganized and redesigned their current content in order to drive organic traffic and improve user experience. I also oversaw the email marketing copy and edited all content before publication.

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BLOGMUTT.COM. I created blog content for multiple websites across a variety of subjects including health & fitness, product reviews, marketing tips, and even things to do in a specified geographical location.